Tips for SMS campaigns on Black Friday and Cyber Monday

When do you need to ship?

In previous years, we have seen that the period from 10:00 to 14:00 has the highest SMS traffic. If you want to avoid being overlooked in the crowd, we recommend that you don't send during this time.

In addition, we've seen that most people schedule sending and typically choose "whole" hours for scheduling. This means that recipients can receive multiple messages at the same time, which in turn means that you can be missed. The last 15 minutes of each hour has the lowest traffic, so it's a good time to send.

  • Do not ship between 10:00 and 14:00
  • Send in the last 15 minutes of every hour

What content should you send?

Make sure the recipient knows why you're writing to them. You have a great offer for them. It's a good idea to include a link in the message. If you use SureSMS Url shortener, you can track who clicked on the link afterwards. You can also personalize the message by including the recipient's name.

Depending on what you're selling, it can also be beneficial to include a video in the message. A video can show the product's benefits better than a website.

If you are sending a very simple product, you can send a MobilePay link via our special link builder. The user can click directly on the link and swipe on MobilePay and you receive the order and payment immediately.

  • Personalize the message
  • Add links or videos to the message
  • Insert a MobilePay link if the product allows it

You should also be aware of

As a final note, it's a good idea not to change your setup too much close to Black Friday. If you change your setup, you run the risk of delivery quality dropping or the systems not working together at all.

If you haven't set up your integrations yet or have any questions, give Glen a call (+45 50 322 322 322).